Kia ora

Milford Opportunities is pleased to be able to share with you the results of research to understand consumer needs of Milford Sound visitation, and perceptions of the masterplan.

The research was commissioned through Tourism New Zealand and undertaken by data and insights company Kantar.

Results show international and domestic travellers highly value Milford Sound Piopiotahi and expect sustainable, respectful tourism approaches, that preserve its natural and cultural essence.