Your chance to hear more – Kantar research presentation

There’s an opportunity to hear directly from Kantar when they present on the research next Thursday afternoon at the webinar: Kantar Insights: People’s views on the Milford Opportunities Project

Time: 3.30pm -5pm

Date: 5 October 2023

Venue: Milford Opportunities Hub or via MS Teams – Webinar Link

Please register to confirm your interest

Note: It might be possible to submit questions in the ‘chat’ during the webinar, you can also get your questions in early by emailing lsutcliffe@milfordopportunities.nz

About the research

We sought to ensure the research was high-quality and undertaken at arm’s length from the project by commissioning it through Tourism New Zealand, who subsequently commissioned Kantar to deliver it.

The international research surveyed approx. 4,900 people across key markets (Australia, USA, United Kingdom, Germany, China, Japan, India) and the domestic another 1000 including 150 residents of Southland region 100 residents of Queenstown Lakes district 100 New Zealanders identifying as Māori. On top of that the qualitative research involved 13 focus groups covering 45 participants (three each for US, China, and Australia, and four for New Zealand).

This research provides valuable insights to inform our work to feasibility test the masterplan’s recommendations, alongside our engagement programme, policy development, and technical and commercial research.

Read more about the research or view it by visiting the media release: Research reveals consumer insights on Milford Sound